Sugar Reign was founded in 2016 by singer/songwriter, Olivia King.
She wanted to tie in her love for fashion with her passion for music and the creative arts.
Olivia believes music and fashion are synonymous and wanted to create a line that inspired other artists to develop themselves into a brand as well.
Many items are inspired by Olivia's last name, "KING," while others are created by artistic and talented sellers such as Tatzarazzi, Mac N’ Tee’s, Bondi Blue,
Bags from Beyond, All of the Things, Rave Nailz, Oontood Style, Melissa Knits, and Propwood Sunglasses.
If you'd like to sell your own products on our site, click the 'Sell on Sugar Reign' link below.